About us
BASF and FreshPoint jointly market time-temperature indicators for use on packaging.
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility.
Freshpoint
Founded in Switzerland in 2003 on the basis of research done by Professors Eichen and Haarer, the company continues R&D work in labs in Israel and Germany. FreshPoint is active in innovation in the area of smart packaging and the first product to be commercialized is a novel organic crystal-based time-temperature indicator.
Late in 2004 FreshPoint signed an exclusive global agreement with world leader Ciba for the development, marketing and global sales of time- temperature indicators. OnVu™ is a result of this cooperation.