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About us

BASF and FreshPoint jointly market time-temperature indicators for use on packaging.

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility.

Freshpoint

Founded in Switzerland in 2003 on the basis of research done by Professors Eichen and Haarer, the company continues R&D work in labs in Israel and Germany. FreshPoint is active in innovation in the area of smart packaging and the first product to be commercialized is a novel organic crystal-based time-temperature indicator.

Late in 2004 FreshPoint signed an exclusive global agreement with world leader Ciba for the development, marketing and global sales of time- temperature indicators. OnVu™ is a result of this cooperation.
BASF Logo Freshpoint Logo
BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

About BASF Future Business GmbH

BASF Future Business GmbH, a 100 percent subsidiary of BASF SE, was founded in April 2001. It aims to open up business areas with above-average growth rates that lie outside BASF’s current activities. The company focuses on chemistry-based new materials, technologies and system solutions. BASF Future Business GmbH commissions research from BASF’s R&D units and cooperates with startup companies, industrial partners, universities and potential customers. Further activities include acquisition of direct stakes, initiation of joint venturesand provision of venture capital via the subsidiary BASF Venture Capital GmbH. Further information on BASF Future Business is available on the Internet at www.basf-fb.de


Contact:



Sales & Marketing:

Martin Angehrn

Senior Manager

Head Marketing & Sales TTI

Tel.: +41 (0)61 636 61 26
Fax: +41 (0)61 636 52 45
martin.angehrn@basf.com



Technology & Scientific:

Dr. rer. nat. André Fuchs

Technical Head TTI

Tel.: +41 (0)61 636 58 31
Fax: +41 (0)61 636 52 45
andre.fuchs@basf.com

Contact:




Yoav Levy CEO
FreshPoint Quality
Assurance Ltd, Israel
Tel: +9723 7554448
Fax: +9723 7554454
ylevy@freshpoint-tti.com