The label that makes freshness visible

OnVu™ is a novel time-temperature indicator (TTI) that has been jointly developed by Ciba and FreshPoint. Applied as a stand-alone label, it can potentially also be printed directly onto the packaging. This user-friendly indicator allows producers, retailers and consumers to monitor the chill chain from the point of packaging to consumption, thereby ensuring the freshness of the food products it is applied on.

Temperature abuse of food by producers, retailers and consumers is known to be the major cause of spoilage and illness associated with it. The currently utilized use-by date printed on a package does not reflect any of these temperature infringements during transit and storage. OnVu™ shows producers, retailers and consumers at a glance whether the goods have been correctly supplied and stored by using an easy-to-read color-coded system.

OnVu™ is suitable for all chilled perishable foods and beverages, including meat, poultry, fish, dairy products, fresh produce, juices and ready-to-eat/convenience meals.

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