What's OnVu®?

Managing the freshness and safety of your food has never been easier.


The OnVu® indicator
changes its color.

The OnVu® temperature monitor is an intelligent indicator that is applied to food packages. The indicator monitors the products' temperature history until the "best before" date.

Like bananas spoiling faster at hot temperatures, other foods also become compromised before the "use by" or "best before" date if they aren't kept cold enough after you buy them. A banana turns from its natural ripe color to brown and then black, which lets consumers know that it is no longer edible. This is not true for all foods when they spoil. Foods such as ground meat, sandwiches, or salads are more difficult to tell when they are no longer safe to eat or if they have been damaged due to improper temperatures.

The OnVu® indicator helps make this easy for you!. It changes its color if the food has been compromised because of being exposed to improper refrigeration or excessive hot temperatures even if the "use by" or "best before" date hasn't been reached.

Have you ever forgotten about that piece of meat in the back of your car while you watched your son or daughter's game or stopped to chat with your friend? Wouldn't it be great if you had OnVu then? Well its available now…ask for it at your local retailer!

How OnVu® Works

As long as the middle of the OnVu® thermometer symbol is darker or same color as the surrounding reference color, the "use by" or "best before" date is still valid.

Animation: How OnVu® works

If the middle of the OnVu® thermometer symbol is lighter than the surrounding thermometer outline, the reference color, the products' refrigeration was significantly interrupted at some point after purchase of the product. It is then not advisable to consume it, even if the "use by" or "best before" date has not yet been reached.

About Us

BASF Future Business GmbH is a wholly owned subsidiary of BASF SE that was founded in 2001. We develop new fields of business for BASF, the world's leading chemical company. Our focus is on delivering powerful innovations that help companies achieve success in industries such as energy, electronics, and health.

FAQ

How can I make sure that the OnVu® temperature monitor stays darker than the reference color right up until the "use by" or "best before" date?

Products should be out of a refrigerator or freezer as briefly as possible. Carry chilled and frozen food home in cool bags and then immediately put them into the refrigerator or freezer. Inside the refrigerator, make sure to place them on the appropriate shelf: meat products at the bottom where it is colder, and dairy products on top. This way your food will stay fresh and safe to eat until the "best before" date and the OnVu® indicator will stay darker than the reference color. Brief interruptions of the refrigeration are impossible to avoid but are not a problem. For example, when you take a product out of a refrigerated display case in the supermarket, place it in your shopping cart, and then carry it out to your car.

The indicator is already lighter than the reference color. Will it turn dark-blue again when I put the product back in the freezer or refrigerator?

No. OnVu® is an irreversible indicator. If the color has faded lighter than the reference color, the product should not be consumed as the chill chain has been interrupted in a way that the product has reached its shelflife.

Why is the indicator on my food already lighter than the reference color although the "best before" hasn't been reached yet?

Refrigeration has been breached. Please follow the recommendations above.

The indicator is the same color as the reference color. Can I still eat the food?

Yes – it is only when the indicator is lighter than the reference color that it is not advisable to consume the food. If it is the same color, you should eat the food right away.

Is it possible to tamper the OnVu® system, in other words to color an expired label blue again?

No, we have designed the OnVu® indicator so it is tamper proof. As soon as the indicator has been applied to a food product, it can no longer be influenced.

Contact

Marketing & Sales –
Temperatur Monitor

Phone: +41 61 636 61 26
Fax: +41 61 636 52 45
e-mail: info@onvu.com

Postal Address

R.1059.757
Schwarzwaldallee 215
4002 Basel
Switzerland

http://www.basf-fb.de

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Press

Please contact:

Vanessa Holzhäuser
Tel. +49 1520 9375862
press@onvu.com

 

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Privacy

Data protection declaration

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This information is analyzed in anonymized form. It is used solely for the purpose of improving the attractiveness, content and functionality of our website. Where data is passed on to external service providers, we have taken technical and organizational measures to ensure that the data protection regulations are observed.

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The database and your information remain with our company and our provider. Your personal data will not be made available to third parties in any form by us or by persons instructed by us.

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Children

BASF urges all parents and persons supervising children to instruct their children on how to deal with personal data on the Internet in a safe and responsible way. Children should not transmit personal data to BASF's website without permission from their parents or the person supervising them. BASF undertakes not to knowingly collect the personal data of children, to use it in any way or to disclose it to third persons.

Contact

If you experience any problems or have any questions or ideas, please refer to the data protection representative at BASF SE, who will be pleased to help you. The continuous development of the Internet makes it necessary for us to adjust our data protection declaration from time to time. We reserve the right to implement appropriate changes at any time.

The data protection representative at BASF SE:
Klaus Peter Engel
BASF SE
ZOK - Z 36
67056 Ludwigshafen

Tel.: +49 (0) 621 60 43785
Fax: +49 (0) 621 60 22516
klaus-peter.engel@basf.com

 

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Imprint

For inquiries please contact our Info-Service:

Telephone: +49 (0)621 60-0
Telefax: +49 (0)621 60-42525
global.info@basf.com

BASF Future Business GmbH
4. Gartenweg Z 025
67063 Ludwigshafen, Deutschland

Contact:

Vanessa Holzhäuser
vanessa.holzhaeuser@basf.com

CEO:

Dr. Thomas Weber
BASF Future Business GmbH
67056 Ludwigshafen
Registergericht: Amtsgericht Ludwigshafen
Eintragungsnummer: HRB 4660
Umsatzsteuer-Ident.-Nr: DE 813314129

Disclaimer

1. The Site is operated by BASF Future Business GmbH and all rights thereto are owned and reserved by BASF.

2. The Site made available and the software made available on this Site are provided to the User "as is" and without guarantees or representations of any kind (express or implied) or any liability to the fullest extent permissible pursuant to applicable law. Except in case of willful misconduct, BASF Future Business GmbH shall not be liable for any damages that have been caused by or in connection with the use of the Site.

3. In any case BASF Future Business GmbH shall not be responsible for and disclaims any liability for any indirect, incidental, consequential and special damages, that have been caused by or in connection with the use of this Site.

4. Any product information or other information published via the Site is given to the best of BASF Future Business GmbH knowledge. All this information shall not, however, as far as legally permissible, create any guarantee or representation of any kind or any liability of BASF Future Business GmbH and shall not relieve the User from undertaking its own investigations and tests.

5. Except as otherwise specifically provided in writing, BASF Future Business GmbH General Conditions of Sale shall not be altered by the Site, its content, materials and information.

6. Without liability whatsoever BASF Future Business GmbH may without notice modify and/or discontinue operation of all or portions of this Site at any time in its sole discretion, and assumes no responsibility to update the Site.

7. Links to third-party sites ("Hyperlinks") do not constitute an endorsement of such third-party sites by BASF Future Business GmbH and BASF Future Business GmbH is not responsible for the availability of these sites or their contents. The hyper linking to these sites is at the User's own risk.

8. Any claims or suits associated with the Site or its use shall be governed and construed in accordance with the laws of Germany, excluding its conflicts of law principles.

Concept, Design & Production

www.schaller-werbung.de (German)