What's OnVu®?
For consumers, freshness is one of the most important factors when deciding where and which foods to buy.
OnVu® enables retailers to support shoppers in keeping the products they buy fresh after the point-of-sale.
At the point of packaging, whether pre-packaged or in-store, OnVu® is placed onto the product packaging and subsequently monitors temperature. If the cold chain is significantly interrupted by the consumers, the indicator shows this by irreversibly changing its color.
The OnVu® indicator changes its color
How do consumers benefit?
By OnVu-protecting their products, food retailers provide a new tool to help their shoppers preserve the freshness of perishable products after the point of sale and up to the "Use by" or "Best Before" date.
Indirectly, OnVu® also shows:
The products on retailer shelves are safe and fresh – this is indicated by the dark-blue color of the OnVu® temperature monitor.
How do food retailers benefit?
The first customers in Europe and North America have already adopted OnVu®. Customer surveys have shown that OnVu® enhances customer satisfaction:
- 99% of consumers want an aid that helps them keep the cold chain intact and ensure the freshness of their food after the point of purchase.
- 97% of consumers like the OnVu® indicator and want the grocery stores they shop at to apply it to their products.
- 97% of consumers rate food retailers that use OnVu® as more innovative and trustworthy.
- 66% of consumers spend more and shop more often at grocery stores that use OnVu® and less at competing stores.
Let us show you how OnVu can help increase your top line revenue with its unprecedented programs and technology. We'll be happy to meet with you personally at your headquarters– just call us for an appointment.
OnVu® as a logistics tool
Some of our customers also use OnVu® to monitor the temperatures of their internal cold chains. On outer packaging, OnVu® checks and visualizes the cold chain from the source or distribution center all the way to your store. When products arrive at your premises, your receiving staff can see right away whether the chill or frozen chain has been kept intact. If OnVu® indicates that the temperature chain has been significantly breached, you can refuse deliveries. This lets you avoid potentially costly and labor-intensive callback campaigns and moreover to offer only consistently top quality to your customers.
